PFL Managed Website Service
Website. Blogs. Seminars. Micro Funnels
You came to NewLaw to become THE “go to” EP Lawyer in your area by becoming a PFL. Now that you know how to serve with Life & Legacy Planning, it’s our objective to make it as efficient and effective for you to educate your community, so you can stay focused on the parts of your business that only you can do. In service to that …
Did you know NewLaw has a PFL Members Only managed website service to make it SUPER SIMPLE for you to use the PFL content to fill your client pipeline and turn your pipeline into paying clients?
NewLaw's managed website service delivered gets your website setup and maintained super affordably leveraging the licensed content included with your PFL membership--- website copy + opt-in pages to grow your list.
Once you sign up for a NewLaw managed website, we’ll ask you a few questions, and then using the existing PFL content get your website up and running in just 1 week (Brochure Site) to 3-4 weeks for the Modern or Classic managed websites (first-come/first-served).
Then, we’ll keep your site up to date with weekly blog content posted for you each and every week, maximizing the results from your website on an ongoing basis.
Once your weekly blog article is posted for you each week, you can then use your email newsletter and social media to give people in your audience a reason to get to your website every single week, keeping you top of mind, and reminding them that their next step is to book a Planning Session with you (or refer you to a friend or family member who needs planning).
Best of all, your website won’t just be a flat brochure style website, but a website that works for you to build your house list, and get you paying clients with the lead magnets and other web content we’ll build in for you.
Plus, we connect to the CRM of your choice, or you can use our free basic automations, or we can set up your automation system for you with our Accelerator Automation service!
Your website is the foundation of your online presence. And, what happens behind the scenes is where the magic really happens.
When a prospect or referral source comes to your website, you want to give them plenty of reasons to stay on your website, or better yet give you their name, email and phone number to sign up for a piece of content that you’ll then follow up with ongoing communications designed to build relationship and keep you top of mind.
If you already have a tool for communicating regularly with your list of prospects and referral sources (and clients), we’ll connect your website with your chosen CRM.
If you prefer to use our free basic automations, we can set that up for you.
Or, if you prefer our robust automation setup that automates all of your marketing so you get your weekly email newsletter out every week, your monthly campaign every month and host events with consistent follow up once or twice a month, or every other month, we’ve got that for you too.
Websites Built and Maintained For You
The Managed Website Program develops conversion-focused sites created specifically for PFL Members seeking to outsource their web presence so they can focus on the finding and serving more clients.
Basic automations are built into your website allowing you to schedule discovery calls. The more advanced PFL Classic and PFL Modern also allow free report downloads, lead capture, and presentation registrations.
Ask us to connect your site to Accelerator Automation, the CRM that you manage, or take advantage of our FREE automation solution to get started and upgrade your firm's CRM when you're ready!
Which Website Option is Right For You?
We have 3 website options for you to choose from: the brochure website, the classic website and the modern website.
PFLiT's start with our one-page brochure site. Upon passing the PFL Assessment, you can graduate up to the PFL Classic or the PFL Modern site, both of which have our full content stack built in and support you to get your weekly email newsletter out every week and conduct events on an ongoing basis.
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Brochure Site
Who is this best suited for? PFLiTs and longer term PFLs who either don’t have a web presence at all, or who want a separate “estate planning” focused website for their Life & Legacy Planning service offering and aren’t ready for the full website option.
What: 1 page free website that gets you on the web without the hassle of building a website yourself or hiring an agency. We will pop your website up in one week, and you’ll be all ready to book 15-minute intake calls while you learn how to take clients through the full Life & Legacy Planning Process. Plus, once you have your website up and running, you can set up your Google Business Profile to signal to Google that you are open for business. Besides having a website, this is the next best step to improve your SEO.
Cost: $0 (free with promo code)
The brochure site doesn't include blogs or events. ,You will purchase your own URL, or use the one you already have, and the PFL team will build your brochure site at your domain. While we are setting up your site, we recommend you set up your calendar using either Calendly or Acuity to host your 15-minute intake calls. If you're already using a CRM like Clio or Lawmatics with a scheduling system already built in, that works too! We will add your booking link to your brochure site so that you can start getting intake calls.
Brochure Site
One time fee of $500. No recurring charges. Promo code brings price to $0
Enter brochurepromo into promo field to get $500 off
Here are some live Brochure sites
As You Grow
Once you are ready for your website to work for you, upgrade to either PFL Classic or PFL Modern and we will create landing pages for your educational presentations so you can build your house list and send paid traffic to market your event!. Plus, we will add the PFL blogs weekly so that you can add those URLs to your newsletter.
Choose the Managed Website Service design that you like best and we will do the rest. In both instances we start with the licensed PFL website copy, then do some minor modifications to text and images to match the your desired client.
Are you a go-getter looking for a video FAQ page? Did you write a book and need a landing page to market it? Were you featured on a podcast? We’ve got you covered.
"After doing this since 2017, we've seen time and again the most important part of a PFL's success is live events. Make sure that your web provider is equipped to help you with this critical piece of the puzzle to help you be successful."
PFL Classic
The PFL Classic website is perfect for the lawyer who wants more customization than is available in the PFL Modern Website option.
While the site is built on a template, you can customize the following items:
- Branding, including logo, colors, and font
- Pick from 100,000+ images from our licensed image library
- Landing pages to get registrations for your events
- Send us your YouTube FAQ videos and we will add those too!
Buildout Time: 3-4 weeks on average
Cost: $5000 buildout, $500 per month
PFL Classic
Buildout fee of $5000
Monthly Maintenance of $500 includes all site hosting, updates and weekly blog posting for you
Here are some live PFL Classic sites
PFL Modern
If you love a sleek appearance, you’ll love the PFL modern website. And, as you can see from the options we’ve shared here while you cannot customize the PFL modern site with your own video FAQ or podcast, you can still make it 100% your own with your branding.
The Modern website also includes weekly blog updating, and basic automations to power your event registrations and free report downloads. Plus we can connect your website to the CRM of your choice to run automation campaigns or integrate your calendar.
This version is great if you already have a PFL Classic in your town, or if you just prefer the design.
Buildout Time: 3-4 weeks on average
Cost: $5000 buildout, then $500 per month
PFL Modern
Buildout fee of $5000
Monthly Maintenance of $500 includes all site hosting, updates and weekly blog posting for you
Here are some live PFL Modern sites
Focus On Your Practice
When you outsource your website you can focus your time and attention on finding and serving more clients
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